Hi, I'm Fahad Shoukat. I am based in the SF Bay Area. I write, invest, enjoy working with entrepreneurs, and also host the Thoughtful Software Podcast.
My writings focus on driving real value with simple foundational systems in mainly customer success, sales, marketing, and operations.
I'm quite passionate about building thoughtful tech companies. I have spent my entire career helping companies, big and small, grow thoughtfully—no gimmicks, no-nonsense, just practical strategies to make zero to one a bit easier.